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The Soft Wipe

4.7/5 based on 289 reviews

Enhanced with premium cotton + moisturizers to cleanse and support the skin barrier through daily diaper changes, messy mealtimes, and beyond.

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  • Emollients + moisturizers

  • Up to 30% larger than others

  • Enhanced with premium cotton

  • No parabens, dyes, fragrance

Gently cleanse and moisturize, all in one wipe

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Clean more with less

Made thick, soft, and up to 30% larger than other brands to comfortably tackle bigger messes with fewer wipes. They also dispense one at a time to minimize waste.

The softness of premium cotton

The Soft wipe is made with 100% plant-based fibers and enhanced with premium cotton for an ultra-soft, cloth-like feel that’s gentle on baby’s delicate skin.

Compared to other brands, The Soft Wipe offers up to:

8

moisturizers + emollients

30%

larger than other brands

100%

plant-based fibers

60

sq in surface area

8

moisturizers + emollients

30%

larger than other brands

100%

plant-based fibers

60

sq in surface area

The wipe that does more than just cleanse

Replenishes skin hydration

Dry air, heat and AC, sun, bathing—all these elements can dry out baby’s skin. The Soft Wipe helps replenish much-needed moisture that the day can take away. 

Supports the skin barrier

Newborns can be prone to dryness and irritation. The Soft Wipe is infused with skin protectants, emollients, and moisturizers to help support their delicate skin barrier.

Enhanced with premium cotton

The Soft Wipe’s 100% plant-based fibers are enhanced with premium cotton fibers for extra softness. It feels like cleansing with your favorite soft washcloth.

There’s no competition

  • Surface area* (larger is better)
    Enhanced with cotton
    100% FSC Certified plant-based fibers
    Hypoallergenic
  • The Soft Wipe
    60 sq in
    Yes
    Yes
    Yes
  • Big brand
    51 sq in
    No
    No
    Unknown
  • Leading wipes brand
    46 sq in
    No
    No
    Yes
  • Green 'DTC' brand
    56 sq in
    No
    No
    Unknown

*Using industry standard methodology. Other information based on competitive websites at time of publication.

The Soft Wipe is EWG Verified™, hypoallergenic, pH-balanced, dermatologist tested, pediatrician approved, cruelty free, and made without fragrance, dyes, parabens, or phthalates.

Read the Safety Report
  • cottoncotton
  • FSCFSC
  • veocelveocel

What do parents think?

Want just 99% water?

The Wipe is made with a simple cleansing formula of 99% water and 5 clean ingredients—perfected for sensitive skin.